Internet Marketing
We love the flexibility and especially the tracking capability of internet ads.
Careful coding helps us nail which ad from which site reached how many and what they did next. This allows us to adjust immediately, repositioning the most effective ads and placements and homing in on the target audience. Carol’s eyes light up at spreadsheets and graphs (we don’t all feel that way), so she’s in heaven when reports come in and she can clearly chart ROI.
